But it hasn’t always been the highly anticipated event that it is today.īy all accounts, it began as an afterthought. Each year, more than 16,000 fans pack into Allen Fieldhouse to catch an off-beat look at the Jayhawks and get a sneak peek at the highly-touted newcomers. Late Night in the Phog at the University of Kansas continues to be one of the most well-attended ‘midnight madness’ events in all of college basketball. More details on Late Night in the Phog will be announced at a later date. Late Night started in 1985 and features music by the KU pep band, routines from KU’s spirit squad and dance teams, crowd-engaging activities by both men’s and women’s basketball teams, video highlights from KU’s award-winning Rock Chalk Video department, coach and player introductions, scrimmages and much more. LAWRENCE, Kan. – Kansas Athletics is set to host the 39th Annual Late Night in the Phog presented by HyVee on Friday, Oct.
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